In re-reading some of Reid Overcash’s “Whose Brand Is It Anyway?” I’m reminded that consumers are just as dependent on brands as brands are dependent on consumers. People want stability, consistency and trust from the products and services they use. Reid reminds us that a brand is a reputation. This is obvious, but it’s important in that people treat brands almost like [...]

Ok, it’s not like I believe Alltel(my cell phone service) has superior commericials or anything, but Sprint’s “wheel of adjectives” commercial is horrible. Yeah, night time calling that starts at 7pm is pretty sweet but every time the wheel goes for a spin I secretly pray that it spins out of control and becomes the wheel of death and destruction. To describe how bad the commercial [...]

A friend sent me this story about how 3 people in their 20s were able to create buzz, spread their message and raise thousands of dollars for a good cause. How? They utilized kids, duuh. As simple as it sounds, they knew their audience. What started as a documentary about war-ravaged Northern Uganda and the suffering children face ended up being spread across the Internet, downloaded to iPods and [...]

I love this new ad for Duncan Donuts, by the good people at Hill/Holliday. It’s so catchy I can’t get the song out of my head. I guess that’s a good thing.

I just finished reading Truth, Lies & Advertising, by John Steel. It’s widely regarded as the best book ever written about Account Planning. The main goal of account planners, as I’m sure a lot of you know, is to ensure that the advertising connects with consumers. This book has definitely taught me a lot about account planning, so I’ll attempt to share some interesting things [...]

As anyone who is interested in account planning knows, Russell Davies is the man. With his brilliant planning knowledge and British accent he’s basically a household name among planners. I try to read his blog every day and I’ve seen most of the stuff he has on his Account Planning School Of The Web. Yesterday I spent five minutes watching a video of him explaining how drawing a triangle [...]