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New Video from Dynasty Reps

Posted by Jason on February 16, 2009 · 0 Comment

Dynasty Reps has recently released a new promotional video. I really like that they’ve made it available on a variety of sites and platforms, instead of trying to get everyone to come to their site to see it. Go where your customers/potential customers are and good things will happen. You can see the full list of sites the video is available on at Sports Agent Blog. Create Your Own Dynasty from [...]

Filed in: Advertising, Social Media, Sports

NBA Teams on Twitter

Posted by Jason on November 10, 2008 · 11 Comments

Back in September, I wrote an article called Why Teams Should Get Involved With Social Media that outlined a few whys and hows for teams to get started. One way that teams can participate in conversations and deepen their engagement with fans is through Twitter, which is a micro-blogging platform that allows you to build a community of followers, see what people care about and interact directly with [...]

Filed in: Advertising, Social Media, Sports, Sports Business

5 Ways to Monetize a Social Network

Posted by Jason on April 4, 2008 · 14 Comments

Even though social networking is such a hot topic right now, we’re still trying to figure out what the best way to monetize them is. So I wanted to explore some ways I’ve seen that social networks are being monetized. 1) Advertising supported - This is the main way social networks are trying to generate revenue. It’s good for the users as they get free access in exchange for seeing [...]

Filed in: Advertising, Marketing, Social Media

Forbes Nike Article, Nike+, and Under Armour Thoughts

Posted by Jason on February 9, 2008 · 3 Comments

I’m going to go ahead and warn you that this post doesn’t really have a theme or singular focus. Forbes has a great piece on Nike that discusses its evolution from mass marketing and organizing the company by products (shoes, shirts, hats, etc) to micromarketing, focusing on the consumer and organizing the company by sports. The article also talks about how Nike really focuses on testing [...]

Filed in: Advertising, Marketing, Sports, Sports Business

Crowne Plaza On Target With Golf Ads

Posted by Jason on August 28, 2007 · 1 Comment

InterContinental Hotels Group’s Crowne Plaza has done a great job of aligning itself with golf and reaching golf travelers in the first year of its sponsorship of the PGA TOUR Crowne Plaza Invitational. Crowne Plaza launched its first ever national ad campaign in April with golf-themed ads featuring national golf commentator/journalist David Feherty attempting to moderate an unscripted conversation [...]

Filed in: Advertising, Sponsorship