New Video from Dynasty Reps

Dynasty Reps has recently released a new promotional video. I really like that they’ve made it available on a variety of sites and platforms, instead of trying to get everyone to come to their site to see it. Go where your customers/potential customers are and good things will happen. You can see the full list…

NBA Teams on Twitter

Back in September, I wrote an article called Why Teams Should Get Involved With Social Media that outlined a few whys and hows for teams to get started. One way that teams can participate in conversations and deepen their engagement with fans is through Twitter, which is a micro-blogging platform that allows you to build…

5 Ways to Monetize a Social Network

Even though social networking is such a hot topic right now, we’re still trying to figure out what the best way to monetize them is. So I wanted to explore some ways I’ve seen that social networks are being monetized. 1) Advertising supported – This is the main way social networks are trying to generate…

Crowne Plaza On Target With Golf Ads

InterContinental Hotels Group’s Crowne Plaza has done a great job of aligning itself with golf and reaching golf travelers in the first year of its sponsorship of the PGA TOUR Crowne Plaza Invitational. Crowne Plaza launched its first ever national ad campaign in April with golf-themed ads featuring national golf commentator/journalist David Feherty attempting to…