With Facebook pushing 500 million users–and founder Mark Zuckerberg says 1 billion users is possible–there’s no way you can ignore this social networking giant if you’re looking for interesting ways to engage your audience. This goes for people and companies in just about every industry.
While there are a variety of ways marketers can use Facebook (ads, pages, games, applications, etc), Facebook pages for brands and companies are a no-brainer, assuming engaging people on Facebook fits with your overall goals. Facebook pages are free and easy to set up, can be customized relatively easily, can be used to easily test ideas and engage your audience/drive them to action.
Many big brands and plenty more smaller ones are already leveraging Facebook to achieve their goals. This goes for celebrities, athletes, businesses, musicians, etc. Some are doing a great job (NBA, Nike, Gatorade, Reggie Bush, Levi’s, Vitaminwater, etc), and many aren’t even scratching the surface on what is possible.
For fun, I recently asked my followers on Twitter what Facebook page(s) they would manage if they had their choice. Here are a few of the responses I got:
AshRead14 – Organisations would be @Thefadotcom or a chance to run one for Great Britain Basketball. Athlete’s would be Beckham or LeBron.
Shikhashikz - google 
,facebook, twitter!!, nike, adidas, wimbeldon
JackieAdkins – Mine would probably be @soccerdotcom. Right up my alley with soccer (and it’s in NC!)
CubanaLAF – Packers. And I’d run SM for free.
Sheesidd – I wish I had something to do with @ussoccer, they do a great job of keeping us fan’s informed!
Which Facebook page/s would you like to manage? And to take it a step further, what would you do to improve on what they’re currently doing?
