Comments on: Growth or Stagnation in Team Communities Online? http://www.jasonfpeck.com/2009/08/15/growth-or-stagnation-in-team-communities-online/ Social Media, Sports, Marketing and More by Jason Peck Mon, 17 Oct 2011 11:33:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Michael http://www.jasonfpeck.com/2009/08/15/growth-or-stagnation-in-team-communities-online/comment-page-1/#comment-31781 Michael Fri, 21 Aug 2009 12:25:46 +0000 http://www.jasonfpeck.com/?p=609#comment-31781 Team communities can absolutely work, but they have to add value and provide compelling content/services, which most fall short. Teams should consider walling in their Twitter effort (and that of their players), making the feeds available through the community site in real-time during events, use the API's to provide a window into each social community so a user can go to community site and see the Facebook interaction, You Tube player, Twitter feeds, message boards, etc. From there, it needs to become a more interactive experience, with the fans doing, UGC type of content, interaction during or around the events, etc. Many opportunities, but they need to provide a stronger value proposition. Team communities can absolutely work, but they have to add value and provide compelling content/services, which most fall short. Teams should consider walling in their Twitter effort (and that of their players), making the feeds available through the community site in real-time during events, use the API’s to provide a window into each social community so a user can go to community site and see the Facebook interaction, You Tube player, Twitter feeds, message boards, etc.

From there, it needs to become a more interactive experience, with the fans doing, UGC type of content, interaction during or around the events, etc.

Many opportunities, but they need to provide a stronger value proposition.

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