Comments on: TruFan – Platform for Local Fan Communities http://www.jasonfpeck.com/2009/06/24/trufan-platform-for-local-fan-communities/ Social Media, Sports, Marketing and More by Jason Peck Mon, 17 Oct 2011 11:33:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Trevor Turnbull http://www.jasonfpeck.com/2009/06/24/trufan-platform-for-local-fan-communities/comment-page-1/#comment-29124 Trevor Turnbull Thu, 25 Jun 2009 04:10:38 +0000 http://www.jasonfpeck.com/?p=596#comment-29124 Hey Jason, Thanks for sharing this article.....trust me....I know how hard it is to keep up on blog posting :-) I have to agree with Mike's comment above. There are a number of great social networks out there with great content. The problem is.....it is difficult to get the average fan to engage in fan site (both official and unofficial). Many teams are implementing social networks like Kickapps to engage with fans. I don't want to say that these won't work....because they do, but they become restrictive and underutilized because it is yet another social site that people must manage and return to in order to engage with other fans. I have been advocating for months now that trams must meet their fans at social sites that are already mainstream. After all.....it seems as though everyone at least has a facebook account these days. Fans are already using Facebook, Twitter, Youtube, Flickr, etc. So, teams need to embrace this and join the conversation where the people are. Creating an "exclusive" social network will get you the hard core fans.....but.....these fans are already buying tickets and jerseys. Teams need to reach out to the average fan that wants to feel as though they have a direct lime to the team, executive and players. One of my clients, the Calgary Stampeders (Canadian Football League team) are about to launch a social site in the next few days. The whole concept will be to tap into these social site and create a hub for fans to interact. The site will utilize Facebook, Twitter, Youtube, Flickr and others to engage fans and allow them to participate in the growth of the site. Here a link to the website http://www.stampsconnect.com keep an eye out for it and feel free to touch base with me directly if you'd like to know more! Hey Jason,

Thanks for sharing this article…..trust me….I know how hard it is to keep up on blog posting :-)

I have to agree with Mike’s comment above. There are a number of great social networks out there with great content. The problem is…..it is difficult to get the average fan to engage in fan site (both official and unofficial). Many teams are implementing social networks like Kickapps to engage with fans. I don’t want to say that these won’t work….because they do, but they become restrictive and underutilized because it is yet another social site that people must manage and return to in order to engage with other fans.

I have been advocating for months now that trams must meet their fans at social sites that are already mainstream. After all…..it seems as though everyone at least has a facebook account these days. Fans are already using Facebook, Twitter, Youtube, Flickr, etc. So, teams need to embrace this and join the conversation where the people are. Creating an “exclusive” social network will get you the hard core fans…..but…..these fans are already buying tickets and jerseys. Teams need to reach out to the average fan that wants to feel as though they have a direct lime to the team, executive and players.

One of my clients, the Calgary Stampeders (Canadian Football League team) are about to launch a social site in the next few days. The whole concept will be to tap into these social site and create a hub for fans to interact. The site will utilize Facebook, Twitter, Youtube, Flickr and others to engage fans and allow them to participate in the growth of the site. Here a link to the website http://www.stampsconnect.com

keep an eye out for it and feel free to touch base with me directly if you’d like to know more!

]]> By: Mike Mahoney http://www.jasonfpeck.com/2009/06/24/trufan-platform-for-local-fan-communities/comment-page-1/#comment-29109 Mike Mahoney Wed, 24 Jun 2009 22:41:26 +0000 http://www.jasonfpeck.com/?p=596#comment-29109 I think the issue is what is the driver to yet another site. It is so hard to get people to interact outside of the bigger platforms like FB and Twitter. For example See every Ning network ever created. Some have great content but to get continued interaction and participation is very difficult. I think the issue is what is the driver to yet another site. It is so hard to get people to interact outside of the bigger platforms like FB and Twitter. For example See every Ning network ever created. Some have great content but to get continued interaction and participation is very difficult.

]]> By: TimNATC http://www.jasonfpeck.com/2009/06/24/trufan-platform-for-local-fan-communities/comment-page-1/#comment-29105 TimNATC Wed, 24 Jun 2009 21:47:23 +0000 http://www.jasonfpeck.com/?p=596#comment-29105 I think this is a good idea, however once the teams/organizations figure out how to "monetize" the content services such as TruFan may fall by the wayside. I think this is a good idea, however once the teams/organizations figure out how to “monetize” the content services such as TruFan may fall by the wayside.

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