Comments on: 10 Reasons Why Sports Organizations Should Use Twitter

By: From the Twitter Wires: Journalists Perry Solkowski and Kelcey Brade | Wholly Puck

Mon, 11 Apr 2011 22:46:21 +0000

[...] volume of professional athletes and organizations on Twitter has resulted in sports news organizations being a little bit ahead in the Twitter invasion, said Solkowski, even though he is still catching [...]

By: Jared Purcell

Jared Purcell — Wed, 12 Aug 2009 19:14:26 +0000

Great post – totally agree. Penn State football (yes I am a proud fan) just came out with a new website with a huge focus on social media. GOPSF.com also has a live twitter thread that posts updates from many of the coaches, marketing employees, and general info from inside the Lasch Football Building. Pretty amazing how far twitter has come. They’ve done a lot of things with Facebook too.

Is this where sports media is going? Would be pretty crazy if this is how teams began to send out info to fans.

By: Jay

Jay — Sun, 19 Jul 2009 09:39:30 +0000

I don’t think twitter works. How many lines of words can you write on twitter? Twitter is useful for short busts of information. My 2cents!

By: Simona

Simona — Tue, 23 Jun 2009 00:17:02 +0000

Another important thing is the sports team website. That should be updated too because if the twitter page links to a static website there are a lot of chances of loosing your audience. Also, there should be a “twitter person” on duty 24/7 to measure the activity, chat with people and make them follow them.
Besides that there are the rivals problems: they might get a lot of swear-words and as we know true fights might start so about number 4, they need to be focused on what bads can happen.
And YES, they NEED to chat with people. After all sports it is a social event, it is about people that are gathering other people that use a lot of energy just to watch an event.
So twitter, Facebook and any other social network it is a pile of gold in their face .

p.s. – You probably won’t understand anything form my website (it is in romanian).

By: Gareth Plummer

Gareth Plummer — Tue, 02 Jun 2009 18:28:13 +0000

Great points. Liberty Stadium in Swansea Wales is using to specifically promote an annual business conference they host.

By: Justin Cener

Justin Cener — Fri, 01 May 2009 04:53:34 +0000

I think #1 is by far the most important and easily implemented reason to use Twitter. Passive Customer Service on a personal level is invaluable to a brand’s reputation. Passive in that the customer is not calling or searching out support, but support is always present and always attainable at a personal one-on-one level. This doesn’t have to be technical support or instructions on how to buy tickets. This is for the consumer. This is how a consumer can always feel connected with a company and feel like that company is accessible. The more access fans get or think they’re getting means a more loyal and interested fan.

By: Brian Manning

Brian Manning — Tue, 28 Apr 2009 18:30:57 +0000

I think #8 is a great point – one that organizations often overlook.

When I studied abroad in Australia, I remember people talking about bars where players went to party after games. The players became a lot more real because they were accessible. That made me have a lot more fun and get into sports more while I was there, even though it was just for a short time.

In America, we often make sports figures larger than life. Granted, they are on a larger stage than a lot of their Australian counterparts, but getting them closer to the fan will only help to turn a fan into a super-fan.

By: TimNATC

TimNATC — Thu, 23 Apr 2009 22:40:30 +0000

Very good list. I like number five. It is about taking back control of your brand, and number eleven, we forget sometimes that we have to measure what we are doing to show our success. Nice job!