http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/ Sports Business, Social Networking and More Fri, 05 Mar 2010 00:05:33 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/comment-page-1/#comment-31093 Dialogix Thu, 06 Aug 2009 00:07:12 +0000 http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/#comment-31093 I absolutely agree, it is so important for brands and businesses to listen to their fans as they can ultimately influence their audience, and by monitoring what they say you create the chance to respond. Dialogix is a greatsocial media monitoring tool (based in Australia) that can monitor your brand, competitors and entire industry across all social media platforms so you never miss another conversation. I absolutely agree, it is so important for brands and businesses to listen to their fans as they can ultimately influence their audience, and by monitoring what they say you create the chance to respond. Dialogix is a greatsocial media monitoring tool (based in Australia) that can monitor your brand, competitors and entire industry across all social media platforms so you never miss another conversation.

]]> http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/comment-page-1/#comment-20021 Nine examples of sport teams using Twitter : Sports PR Blog Fri, 21 Nov 2008 14:06:59 +0000 http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/#comment-20021 [...] Peck has an interesting post up entitled “Why Teams Should Get Involved With Social Media” and it’s certainly [...] [...] Peck has an interesting post up entitled “Why Teams Should Get Involved With Social Media” and it’s certainly [...]

]]> http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/comment-page-1/#comment-19390 NBA Teams on Twitter by Jason Peck Tue, 11 Nov 2008 02:41:48 +0000 http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/#comment-19390 [...] in September, I wrote an article called Why Teams Should Get Involved With Social Media that outlined a few whys and hows for teams to get started. One way that teams can participate in [...] [...] in September, I wrote an article called Why Teams Should Get Involved With Social Media that outlined a few whys and hows for teams to get started. One way that teams can participate in [...]

]]> http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/comment-page-1/#comment-18984 HonoluluHoo Tue, 28 Oct 2008 20:22:55 +0000 http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/#comment-18984 with 25% of people out there in Web 2.0 land involved in a social network, it is surprising that all major sports programs would not at least have an intern focused on a social network presence. Well laid out article. I think it's here to stay which of course why I'm in the space at http://www.showoffsports.com. Your comments are welcome! Great site, Jason. with 25% of people out there in Web 2.0 land involved in a social network, it is surprising that all major sports programs would not at least have an intern focused on a social network presence. Well laid out article. I think it’s here to stay which of course why I’m in the space at http://www.showoffsports.com. Your comments are welcome! Great site, Jason.

]]> http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/comment-page-1/#comment-17794 Rob Lewis Thu, 23 Oct 2008 09:25:36 +0000 http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/#comment-17794 I thought this was one of the most insightful pieces I've yet read about social media. I've been trying to get an initial set of structured comments together on how people in sport are using social media as a contribution to a new student text book for sport marketing courses and am finding it hard to separate the generic hype about social media (Pr2.0 stuff) from sports where there are practical examples that are up and running and delivering results, and from which students and prospective managers can learn. I've been in touch with Pat Coyle and he was very insghtful too, alrhough I think he might agree we are at the early stages of learning. The question I guess I have is whether this is an investment in relationship building - which is PR territory, or whether there is a serious marketing aim at monetising the ability to collect data and segment it, and then sell it on to advertisers and sponsors - or, both? :-) I thought this was one of the most insightful pieces I’ve yet read about social media. I’ve been trying to get an initial set of structured comments together on how people in sport are using social media as a contribution to a new student text book for sport marketing courses and am finding it hard to separate the generic hype about social media (Pr2.0 stuff) from sports where there are practical examples that are up and running and delivering results, and from which students and prospective managers can learn. I’ve been in touch with Pat Coyle and he was very insghtful too, alrhough I think he might agree we are at the early stages of learning. The question I guess I have is whether this is an investment in relationship building – which is PR territory, or whether there is a serious marketing aim at monetising the ability to collect data and segment it, and then sell it on to advertisers and sponsors – or, both?

]]> http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/comment-page-1/#comment-16542 social media monitoring Fri, 10 Oct 2008 06:19:06 +0000 http://www.jasonfpeck.com/2008/09/02/why-teams-should-get-involved-with-social-media/#comment-16542 Social media has become more empowering for fans which makes the control of communications a lot more difficult for PR agencies. Social media has become more empowering for fans which makes the control of communications a lot more difficult for PR agencies.

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