2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
It is my pleasure to present the ebook, Sports and [...]
American Express Benefits for Golfers
Posted on May 15th, 2008
American Express does a great job with its golf sponsorships, using them to obtain benefits for Cardmembers and reward them for paying an annual fee. Though they may not have Tiger Woods as a spokesperson anymore, I don’t think this has hurt them much due to the wide variety of valuable offers they have for golfers. Here are a couple things they have going right now.
Friend of a Cardmember program
- Book a lesson with a PGA professional and bring a friend free.
US Open Golf Tickets and Travel Packages (visit this site for more details)
2008 US Open
- Stay at a nice hotel for 3 nights and get 2 weekend grounds passes as well as access to the American Express Hospitality tent. $2,699 per couple
2009 US Open
- Presale now through June 15 for daily trophy club tickets, which are ONLY available to AmEx Cardmembers.
2009 PGA Championship
- Cardmembers have access to a presale (now through May 31) to purchase Wanamaker Club and Season tickets
As you can see, these are tangible, valuable benefits that American Express offers its Cardmembers. You can see more benefits at http://www.americanexpress.com/golf.
If you’re an avid golfer and have an American Express Card, are you taking advantage of these benefits?
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Comments 1
October 12th, 2008 at 8:32 am
American Express has done a really good here with these activities.
Very much focused on obtain strong appreciation from their customers and most probably great word-of-mouth.
Should be increases in brand loyalty and word-of-mouth recommendation. Nice job.