Comments on: 5 Ways to Monetize a Social Network http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/ Sports Business, Social Networking and More Wed, 10 Mar 2010 21:57:38 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Alex Dean http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-39163 Alex Dean Tue, 02 Feb 2010 13:56:22 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-39163 Thanks Jason, interesting post - it's rare to see the various different monetisation options set out so clearly in an article. On #5, affiliate marketing - in its simplest form affiliate marketing is really just CPA advertising, but your examples refer to something much more ambitious e.g. including a transactional store in your social network. At the consultancy I run (<a href="http://www.keplarllp.com" rel="nofollow">Keplar</a>) we've been working for community sites looking to go even further than this in monetisation - through a technique we're calling <a href="http://www.keplarllp.com/blog/2010/02/monetising-your-community-site-through-value-chain-mapping" rel="nofollow">"value chain mapping"</a>. We talk about it further on our blog if you're interested to read more. Thanks Jason, interesting post – it’s rare to see the various different monetisation options set out so clearly in an article.

On #5, affiliate marketing – in its simplest form affiliate marketing is really just CPA advertising, but your examples refer to something much more ambitious e.g. including a transactional store in your social network.

At the consultancy I run (Keplar) we’ve been working for community sites looking to go even further than this in monetisation – through a technique we’re calling “value chain mapping”. We talk about it further on our blog if you’re interested to read more.

]]> By: Matt Beaty http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-28274 Matt Beaty Thu, 04 Jun 2009 13:30:44 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-28274 Thanks for broaching this subject. I am going to test a new monetization strategy with my Social Networks. I intend to populate my networks with a minimum of 1,000 unique members and then I will launch a Directory that is plugged into the Networks. There are tons of Directories out there but what if you plugged that into a live thriving online community where the Directory will actually start to be used on a daily basis? Thanks for broaching this subject. I am going to test a new monetization strategy with my Social Networks. I intend to populate my networks with a minimum of 1,000 unique members and then I will launch a Directory that is plugged into the Networks. There are tons of Directories out there but what if you plugged that into a live thriving online community where the Directory will actually start to be used on a daily basis?

]]> By: Chris Strange http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-25301 Chris Strange Sat, 18 Apr 2009 01:16:05 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-25301 I see connections between the sponsorship of social sites and popular music acts. Redbull is co-sponsoring tours with hip-hop bands like Team Facelift, as a way to build cache for the RB brand among core drinkers, and Facelift get the exposure / PR. Hard to say whether real $$ makes it into the musicians' hands, but it's an experience at least. I see connections between the sponsorship of social sites and popular music acts. Redbull is co-sponsoring tours with hip-hop bands like Team Facelift, as a way to build cache for the RB brand among core drinkers, and Facelift get the exposure / PR. Hard to say whether real $$ makes it into the musicians’ hands, but it’s an experience at least.

]]> By: Alberto-Tennis Social Network http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-19438 Alberto-Tennis Social Network Wed, 12 Nov 2008 03:16:34 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-19438 That's a helpful article Jason, thank you. When I started www.mytenniscircle.com (a social tennis network) I was thinking about how to monitize it and I put a "tennis shop" section hoping to get some sales for extra revenue, I also added a affiliate section. The site is fairly new and still on beta, so I have no results to share with you at this time. But will share them once I got some numbers. That’s a helpful article Jason, thank you.
When I started http://www.mytenniscircle.com (a social tennis network) I was thinking about how to monitize it and I put a “tennis shop” section hoping to get some sales for extra revenue, I also added a affiliate section.
The site is fairly new and still on beta, so I have no results to share with you at this time. But will share them once I got some numbers.

]]> By: Welcome Alltop Readers! by Jason Peck http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-8062 Welcome Alltop Readers! by Jason Peck Tue, 24 Jun 2008 13:36:07 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-8062 [...] Five Ways to Monetize a Social Network [...] [...] Five Ways to Monetize a Social Network [...]

]]> By: Hussein Fazal http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-6379 Hussein Fazal Wed, 21 May 2008 20:40:57 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-6379 I noticed your comment on CTR. The low CTR on social networking sites comes because of the reason you mentioned plus users just block out those standard ads. However, on applications, users are more engaged and publishers have seen a much higher CTR. I have commented on this at my blog. Please have a read and let me know your thoughts: <a href="http://www.socialadblog.com/2008/05/in-response-to-emarketer-lowers-social.html" rel="nofollow"> In Response to 'eMarketer Lowers Social Networking Ad Spending Estimate'</a> I noticed your comment on CTR. The low CTR on social networking sites comes because of the reason you mentioned plus users just block out those standard ads. However, on applications, users are more engaged and publishers have seen a much higher CTR. I have commented on this at my blog. Please have a read and let me know your thoughts:

In Response to ‘eMarketer Lowers Social Networking Ad Spending Estimate’

]]> By: Rob http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-6059 Rob Mon, 05 May 2008 21:47:18 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-6059 When we set up iStadia.com we thought we'd just go the subscription route. As a niche network we thought that professionals would go for this. We've not yet had the numbers to say whether or not the model is working - we expect a low proportion of members to upgrade - but let's say we've not been confident enough to cut off functionality to non-paying members and we're about to start advertising, which we'd hope (maybe naively) not to do. I know that we could improve layout etc, but we are learning as we go, and numbers are starting to pick up - so please have a look and sign up: http://www.istadia.com http://www.istadia.com/register.php When we set up iStadia.com we thought we’d just go the subscription route. As a niche network we thought that professionals would go for this. We’ve not yet had the numbers to say whether or not the model is working – we expect a low proportion of members to upgrade – but let’s say we’ve not been confident enough to cut off functionality to non-paying members and we’re about to start advertising, which we’d hope (maybe naively) not to do.

I know that we could improve layout etc, but we are learning as we go, and numbers are starting to pick up – so please have a look and sign up:
http://www.istadia.com
http://www.istadia.com/register.php

]]> By: How to Start a Social Networking Website Part 2 - Business Models and Revenue Streams « Small Biz 2.0 Weblog http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-6055 How to Start a Social Networking Website Part 2 - Business Models and Revenue Streams « Small Biz 2.0 Weblog Mon, 05 May 2008 14:51:08 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-6055 [...] 5 Ways to Monetize A Social Network Those five are advertising, subscription, data mining, sponsorship, affiliate marketing. Source:Take a Peek: Sports Business, Social Networking and More April 2008 [...] [...] 5 Ways to Monetize A Social Network Those five are advertising, subscription, data mining, sponsorship, affiliate marketing. Source:Take a Peek: Sports Business, Social Networking and More April 2008 [...]

]]> By: Court’s Links - 4/23/2008 | Internet Marketing | Strategy & Services http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-5968 Court’s Links - 4/23/2008 | Internet Marketing | Strategy & Services Wed, 23 Apr 2008 19:31:55 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-5968 [...] 5 Ways to Monetize a Social Network - Jason Peck analyzes some of the basic ways that social networks are being monetized. Good stuff Jason! [...] [...] 5 Ways to Monetize a Social Network – Jason Peck analyzes some of the basic ways that social networks are being monetized. Good stuff Jason! [...]

]]> By: Jason Peck http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-5917 Jason Peck Wed, 16 Apr 2008 12:59:55 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-5917 Greg, I hadn't seen that site before but it does look like they're trying to make membership seem like a privilege. Seems like a good concept, but haven't heard anything about it. Greg,

I hadn’t seen that site before but it does look like they’re trying to make membership seem like a privilege. Seems like a good concept, but haven’t heard anything about it.

]]> By: Greg http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-5912 Greg Mon, 14 Apr 2008 20:09:35 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-5912 Jason, Check out www.latenightshots.com. It is technically a social network for it allows you to check out your "city's social landscape and bar scene," but similar to what you discussed in your post, some members see their membership as a privilege or status symbol for membership is gained through invitation only. Have you done any research on this site or have any further thoughts? Big fan of the blog and the heels... Jason,

Check out http://www.latenightshots.com. It is technically a social network for it allows you to check out your “city’s social landscape and bar scene,” but similar to what you discussed in your post, some members see their membership as a privilege or status symbol for membership is gained through invitation only. Have you done any research on this site or have any further thoughts?

Big fan of the blog and the heels…

]]> By: Steve Mills http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-5866 Steve Mills Mon, 07 Apr 2008 04:09:09 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-5866 Thanks for the simple overview Jason Thanks for the simple overview Jason

]]> By: Alex F. http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/comment-page-1/#comment-5848 Alex F. Sat, 05 Apr 2008 14:27:21 +0000 http://www.jasonfpeck.com/2008/04/04/5-ways-to-monetize-a-social-network/#comment-5848 Nice roundup, Jason. Often people forget there are subtle ways to monetize a website that is not easily recognized. Nice roundup, Jason. Often people forget there are subtle ways to monetize a website that is not easily recognized.

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