Comments on: Yahoo, Lifecasting and Sports http://www.jasonfpeck.com/2008/01/29/yahoo-lifecasting-and-sports/ Social Media, Sports, Marketing and More by Jason Peck Mon, 17 Oct 2011 11:33:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Sports Business Carnival #9 | Sports Business Digest http://www.jasonfpeck.com/2008/01/29/yahoo-lifecasting-and-sports/comment-page-1/#comment-4624 Sports Business Carnival #9 | Sports Business Digest Mon, 04 Feb 2008 19:32:48 +0000 http://www.jasonfpeck.com/2008/01/29/yahoo-lifecasting-and-sports/#comment-4624 [...] Over at Take A Peck,  Jason looked at Yahoo’s new “lifecasting” service, and how the service could be used as a sports marketing/brand strengthening tool.  Definitely something to keep an eye out for.  Details can be found here. [...] [...] Over at Take A Peck,  Jason looked at Yahoo’s new “lifecasting” service, and how the service could be used as a sports marketing/brand strengthening tool.  Definitely something to keep an eye out for.  Details can be found here. [...]

]]> By: Jason http://www.jasonfpeck.com/2008/01/29/yahoo-lifecasting-and-sports/comment-page-1/#comment-4508 Jason Thu, 31 Jan 2008 02:02:27 +0000 http://www.jasonfpeck.com/2008/01/29/yahoo-lifecasting-and-sports/#comment-4508 Great thoughts Christian. Thanks for your comment Great thoughts Christian. Thanks for your comment

]]> By: Christian Riley http://www.jasonfpeck.com/2008/01/29/yahoo-lifecasting-and-sports/comment-page-1/#comment-4505 Christian Riley Wed, 30 Jan 2008 19:02:02 +0000 http://www.jasonfpeck.com/2008/01/29/yahoo-lifecasting-and-sports/#comment-4505 I definitly agree that lifecasting will become a increasing piece of social media in sports. With fans taking centerstage online, and more athletes engaging with their fans through blogs, personal websites, etc.. this seems like a logical next evolution. Major brands and sports teams are creating social networking sites dedicated for fans and are spending more and more dollars to understand behavior where "they live". There are facebook aps for fans (gillete - show me your game face) from all sports and levels. There are sites focused on connecting sports fans and provide the tools for self promotion and showing how they contribute to the legacy of their sport or favorite team. There is definitly a shift to more one to one engagement with fans and athletes and lifecasting falls right in line with that. Some other ideas... Fans: videos about bow became such a fan, or why they love a specific player, or jersey number. Athletes: day in the life training camp, or tryouts, or the combine, etc...,or typical day for your favorite team, or how they chose that sport, jersey number, school, team, etc... I definitly agree that lifecasting will become a increasing piece of social media in sports. With fans taking centerstage online, and more athletes engaging with their fans through blogs, personal websites, etc.. this seems like a logical next evolution. Major brands and sports teams are creating social networking sites dedicated for fans and are spending more and more dollars to understand behavior where “they live”.

There are facebook aps for fans (gillete – show me your game face) from all sports and levels. There are sites focused on connecting sports fans and provide the tools for self promotion and showing how they contribute to the legacy of their sport or favorite team. There is definitly a shift to more one to one engagement with fans and athletes and lifecasting falls right in line with that.

Some other ideas…
Fans: videos about bow became such a fan, or why they love a specific player, or jersey number.
Athletes: day in the life training camp, or tryouts, or the combine, etc…,or typical day for your favorite team, or how they chose that sport, jersey number, school, team, etc…

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