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Here you'll find some of my ideas on sports, sponsorship, social media and marketing. Let me know if I can ever help you with anything.
Posted on December 14th, 2009

2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
It is my pleasure to present the ebook, Sports and [...]

 

What I’m Reading

Posted on December 23rd, 2007

I’ve been wrapping up some things from this past year and will likely take a break from blogging between now and 2008. Most of this time will be spent with friends and family but I’ll also be catching up on some reading. My plan is to finish Fun Is Good by Mike Vanderbeek tonight (only have a few pages left) and then start reading 2 more books:

Getting to Yes: Negotiating Agreement Without Giving In

Because being a good negotiator is a valuable skill, especially in the sports business world.

The Art of Woo

Because it’s important to be able to persuade people that your ideas are good, whether they’re your boss, a client or someone else you work with.

Hope everyone has a Merry Christmas and Happy Holidays! See you in 2008.

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One Response to “What I’m Reading”

Scott

Getting to Yes looks like a good one. Please let us know what you think of it as you read it.

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