Comments on: What Sports Brands Can Learn from Facebook’s Beacon Mistakes http://www.jasonfpeck.com/2007/12/04/what-sports-brands-can-learn-from-facebooks-beacon-mistakes/ Sports Business, Social Networking and More Wed, 10 Mar 2010 21:57:38 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Dave http://www.jasonfpeck.com/2007/12/04/what-sports-brands-can-learn-from-facebooks-beacon-mistakes/comment-page-1/#comment-3660 Dave Wed, 12 Dec 2007 16:04:18 +0000 http://www.jasonfpeck.com/2007/12/04/what-sports-brands-can-learn-from-facebooks-beacon-mistakes/#comment-3660 I agree. You have one chance to make an impression and capture the users interest. If you p*** them off they more than likely will not be back. Trust can be lost. I agree. You have one chance to make an impression and capture the users interest. If you p*** them off they more than likely will not be back. Trust can be lost.

]]> By: What I read this week. | Sports Business Digest http://www.jasonfpeck.com/2007/12/04/what-sports-brands-can-learn-from-facebooks-beacon-mistakes/comment-page-1/#comment-3614 What I read this week. | Sports Business Digest Sun, 09 Dec 2007 20:46:17 +0000 http://www.jasonfpeck.com/2007/12/04/what-sports-brands-can-learn-from-facebooks-beacon-mistakes/#comment-3614 [...] –Jason Peck looked at Facebook’s new beacon system, and how Facebook might have overstepped their boundaries and invaded their users privacy and how sports brands can learn from Facebook’s mistake in their own marketing schemes. [...] [...] –Jason Peck looked at Facebook’s new beacon system, and how Facebook might have overstepped their boundaries and invaded their users privacy and how sports brands can learn from Facebook’s mistake in their own marketing schemes. [...]

]]> By: Jason Peck http://www.jasonfpeck.com/2007/12/04/what-sports-brands-can-learn-from-facebooks-beacon-mistakes/comment-page-1/#comment-3507 Jason Peck Wed, 05 Dec 2007 13:28:50 +0000 http://www.jasonfpeck.com/2007/12/04/what-sports-brands-can-learn-from-facebooks-beacon-mistakes/#comment-3507 I think this is more than just bad publicity. When you flat deceive your partners and customers about a service and then don't do a good job of fixing it, that's more than just bad pr. They're damaging the momentum they had in the public eye and with brands. Hopefully, they'll get their act together soon and fix things. I think this is more than just bad publicity. When you flat deceive your partners and customers about a service and then don’t do a good job of fixing it, that’s more than just bad pr. They’re damaging the momentum they had in the public eye and with brands. Hopefully, they’ll get their act together soon and fix things.

]]> By: Emmett Jones http://www.jasonfpeck.com/2007/12/04/what-sports-brands-can-learn-from-facebooks-beacon-mistakes/comment-page-1/#comment-3498 Emmett Jones Wed, 05 Dec 2007 04:07:49 +0000 http://www.jasonfpeck.com/2007/12/04/what-sports-brands-can-learn-from-facebooks-beacon-mistakes/#comment-3498 I really don't like the fact that beacon is still logging my actions even after I leave facebook. Is there anything as bad publicity though? Facebook is probably loving this. I'm sure they're getting a lot of press even if its for something that the users disagree with. I really don’t like the fact that beacon is still logging my actions even after I leave facebook.

Is there anything as bad publicity though? Facebook is probably loving this. I’m sure they’re getting a lot of press even if its for something that the users disagree with.

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