http://www.jasonfpeck.com/2007/09/20/the-us-open-is-hot-what-about-tennis/ Sports Business, Social Networking and More Fri, 02 Jul 2010 01:51:08 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://www.jasonfpeck.com/2007/09/20/the-us-open-is-hot-what-about-tennis/comment-page-1/#comment-1668 Jason Fri, 21 Sep 2007 12:37:42 +0000 http://www.jasonfpeck.com/2007/09/20/the-us-open-is-hot-what-about-tennis/#comment-1668 I think so. Premium brands such as Lexus, American Express, Polo Ralph Lauren and Tiffany & Co. are sponsors of the U.S. Open. They view this sponsorship as a good way to reach a wealthy target. I think so. Premium brands such as Lexus, American Express, Polo Ralph Lauren and Tiffany & Co. are sponsors of the U.S. Open. They view this sponsorship as a good way to reach a wealthy target.

]]> http://www.jasonfpeck.com/2007/09/20/the-us-open-is-hot-what-about-tennis/comment-page-1/#comment-1661 Rebecca Fri, 21 Sep 2007 04:23:08 +0000 http://www.jasonfpeck.com/2007/09/20/the-us-open-is-hot-what-about-tennis/#comment-1661 Jason, one of my colleagues suggested that tennis fans have a higher per capita level of income and education. Do you agree, and do you think sponsors have realized this as well? Jason, one of my colleagues suggested that tennis fans have a higher per capita level of income and education. Do you agree, and do you think sponsors have realized this as well?

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