NJ Nets Offer “More Than A Game”
The NBA’s NJ Nets have rolled out a new marketing campaign themed, “More Than A Game.” The campaign reportedly will play up the fact that being a Nets fan and going to games is not just about basketball–it’s about access and entertainment. According to Brandweek.com, the campaign will debut in New York, New Jersey and Connecticut and will replace the three-year old “Bring it” campaign.
The Nets have done a lot recently–announcing the move to Barclays Center in Brooklyn for the 2009-10 season, signing additional corporate partners last year, and now this. Led by Nets President and CEO Brett Yormark, they’ve also implemented new events designed to attract season ticket holders, hosting parties for existing and potential ticket holders at players and coaches’ homes. Other teams, such as the NHL Florida Panthers, have copied this novel approach.
If anyone can get people to see Nets’ games as “More than a game,” it’s these guys. After all, they must be damn good salesman–they sold the rights to present the Nets offseason (Nets Overtime) to Wrigley’s Juicy Fruit in a deal that sources pegged at six figures. Not sure how they pulled this off, but give them props for creating something valuable?? and generating additional revenue from it.
September 19th, 2007 at 9:36 pm
The Nets really turned it up a notch this past year as it pertains to making the game a big family funfest. They definitely made games more entertaining. But then how do they make sure not to forget to emphasize the basketball part of things?
September 19th, 2007 at 10:44 pm
Matt- That’s a great point. There’s a fine line between adding some entertaining elements to the games, and going overboard. Regardless of entertainment (or lack thereof), the reason most people come to basketball games is to see basketball. A bit of a “duh” statement, but still important to remember.
September 22nd, 2007 at 4:58 am
The Nets really have not brought in any players to build around Jefferson,Kidd, and Carter. Vince Carter is good, but I do not feel that he has lived up to his potential. He has the right focus, but at times it is not like he is trying. I feel when him and tracy mcgrady were team mates he was a better player. Love the site can I add your link to my page? You can add mine.