Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sponsorship Conference in [...]
Just thought this was a pretty cool way for Visa to leverage its relationship with the NFL.
Buffalo Bills linebacker London Fletcher-Baker teamed up with Visa to introduce Buffalo-area students to an interactive money management computer game called “Financial Football.” The game, which Fletcher-Baker demonstrated at a high school, tests students’ money skills in an online football simulation environment: The more students know about money and finances, the more they advance the ball. The event was part of a 17-city national launch by Visa and the National Football League to help young people learn about and take control of their financial futures. (Business First of Buffalo, 10/3)
