2009 has been a breakout year for sports and social media. Athletes, teams, leagues, coaches, media and sponsors have finally started to take note of how social media impacts sports and fans. There have been some really great executions and ideas as well as some missteps.
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Financial Football
Posted on October 10th, 2006
Just thought this was a pretty cool way for Visa to leverage its relationship with the NFL.
Buffalo Bills linebacker London Fletcher-Baker teamed up with Visa to introduce Buffalo-area students to an interactive money management computer game called “Financial Football.” The game, which Fletcher-Baker demonstrated at a high school, tests students’ money skills in an online football simulation environment: The more students know about money and finances, the more they advance the ball. The event was part of a 17-city national launch by Visa and the National Football League to help young people learn about and take control of their financial futures. (Business First of Buffalo, 10/3)
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