kids: the best marketers
A friend sent me this story about how 3 people in their 20s were able to create buzz, spread their message and raise thousands of dollars for a good cause. How? They utilized kids, duuh. As simple as it sounds, they knew their audience.
What started as a documentary about war-ravaged Northern Uganda and the suffering children face ended up being spread across the Internet, downloaded to iPods and covered by CNN. The name of their project is Invisible Children.
This is a great example of how to create a story, make people care about it and get them involved. If your product is interesting/unique/beneficial enough and you can tap into all the right channels– especially, people themselves, the Internet, music, videos, iPods, TV etc.–then there’s no telling how big and influential it can become.
April 29th, 2006 at 4:10 pm
interesting….
April 30th, 2006 at 4:32 pm
That movie came to app, I was gonna see it. But I didnt.
April 30th, 2006 at 8:10 pm
I thought i was gonna be able to download the whole thing to my ipod after reading the post but apparently all you can do from the website is download podcasts…i got punked just not as bad as the kids
May 7th, 2006 at 1:41 am
It truly is amazing how effective they were. Here in Austin, at least 1,500 people camped out at the State Capitol for this cause. It doesn’t hurt that UT has 50,000 students to help spread the word.